I was given a brand, Kroger, and was required to come up with a pitch and some concepts to relate to said the pitch. My pitch for Kroger was 'Who said food can't be fun!' I wanted to give that youthful feeling that Kroger has been showing in recent ads with the fun characters and rebranding they have recently gone through. I wanted the audience to be everyone, since that is Kroger's target audience anyways, and to target their youthfulness or childhood. These motions were made in Adobe Illustrator and Adobe After Effects and are meant to be loopable.